History
Created in 2017 as ‘Juventus for Special’ and developed in collaboration with local partner ASD Nessuno Escluso [No One Excluded], Juventus One has a dual soul: sporting and social, to promote the inclusion of people with cognitive-relational disabilities through the practice of sport. It is the bold, concrete response to a still very traditional view of disability and its connection with sport.
The project is based on an axiom that is as simple as it is important: disability is not a limitation, but only one of the characteristics of the human condition; this means breaking down biases and prejudices towards disability, as well as all those ‘pious’ attitudes often associated with the word.
This principle restores dignity to those with disabilities and gives them the opportunity to express themselves beyond those cultural and social limits leading to forms of marginalisation and exclusion. The primary objective thus translates into the deepest sense of the word inclusion: to ensure all people have the same rights and dignity in everyday life, as well as in sport.
Football, in particular, plays a key role.
The youth in the teams experience a real competitive environment: from the composition of the coaching staff to training sessions, from locker room management to the choice of positions in matches. The players are athletes in their own right and, as is the case in all football teams, must earn their place on the team through commitment, being awarded their starting jersey following good performance on the pitch.
This approach is successful from both a sporting and a social point of view. The sense of belonging the athletes develop in Juventus One strengthens their awareness and self-esteem. The youth take the field with the desire to be part of a group, develop relationships, constantly improve and overcome their limits, proudly wearing the prestigious black and white jersey.