Celebrating all love on Valentine’s Day

Manuel and Thessa, Linda and Lisa, and Cecilia and Marco are our subjects.

These are their stories which, above all, are love stories that connect the protagonists and that are also linked to the Bianconeri.

While black and white may be the two main colours in our lives, this Valentine’s Day is more colourful than ever. It’s a tribute to all forms of love with no distinctions and to a world in which everyone is free to love universally and unconditionally. This is Celebrate Love with Pride.

On this day and every day, we would like to remind everyone, as was the case last June, that for the Bianconeri, it’s also important to be #MoreColourfulTogether. We do that through Storie di Un Grande Amore (big love stories), a campaign and video in which three couples that you are very likely to know tell us about their experiences as partners and as part of the Juventus family.

We do this by supporting all bonds underpinned by love across all forms of sexual orientation.

We do this by transforming a symbol of our common passion, a scarf, into something that celebrates all types of love.

We invite you to wear the Juventus Love Scarf with pride and excitement in order to champion the notions of inclusion and respect today and every day.