Going beyond sport, becoming a symbol of a unique style - this is the impulse that almost four years ago gave life to Icon Collection, the first streetwear collection developed by Juventus.
A collection that has given life to an innovative and modern concept, transforming the new visual identity of Juventus into something concrete and tangible while also managing to transmit the fundamental values of the Bianconero club to the world of fashion.
The Icon Collection presents garments with a unique and exclusive design, with ample space for sweatshirts, sweaters and jackets.
Let's discover the new collection!
DROP ICON
Hoodies and fleece pants to welcome Autumn in absolute relaxation. Each piece is unique: wear it and become a true Style icon.
COLLEGE JACKET
The College Jacket is the trendy piece of clothing of the season, interpreted with the Juventus colours. The Juventus logo embroidery will continually show your passion.
DENIM JACKETS AND PANTS
Choose your total Denim look with jackets, and pants with a comfortable fit. Discover now our clothing with a Denim soul in the new Icon collection!
The new collection is on sale online and in all Juventus stores!