Four Bianconeri stars sit around a conference table alongside a crack team of creative minds to put together the perfect advertising campaign. There's just one problem: a third group of experts is at hand to ensure the players are not put at unnecessary risk with such an important run of fixtures on the horizon.
That is the premise to the story behind the new promotional video featuring Juventus and Goodyear. The rest can be unveiled by watching it yourself below...
Only a moment of genius can save the whole project: Sami Khedira, late for training, is forced to slam the brakes on as he pulls into the club's training complex with a bouncing ball crossing his path from nowhere.
It is at that point that Goodyear come into their own as it is their tyres that provide the German's Jeep with the necessary grip, reaction and solidity to come to an immediate halt. From there, the campaign writes itself!
Just as a player needs to choose the right footwear to ensure maximum comfort, flexibility and minimum risk of injury on the field, so too must a car be equipped with the perfect tyre that is ready to tackle any conditions on the road, especially now as winter approaches.
Commenting on the collaboration, Matteo Castelli, Marketing Consumer Director at Goodyear Dunlop Italia said "We're very proud to be working alongside a club as prestigious as Juventus with whom Goodyear share a set of core values such as tradition, innovation and competitive spirit.
"Safety has always been one of our utmost concerns and with the participation of these great players we hope that we have stressed the importance to drivers of the need for the right equipment for the right season."