Juventus announces its latest partnership with Omada - Europe’s fastest growing Social Sports game.
Omada is a social network designed for young sports fans, launched in 2021 in France. This mobile app allows players to discuss the latest sports news and compete for free via daily sports predictions. With over 1 million players per month, Omada's community has quickly expanded beyond France, becoming a daily routine for sports enthusiasts in the United States, the United Kingdom, Italy, and Spain.
Omada will become the Official Youth Partner of Juventus for the next two years. The brand will feature on the training equipment of the Next Gen and U20 teams and will develop engaging and entertaining content for social media. Additionally, Omada will leverage its partnership with Juventus to provide the best possible experience for its users, regularly offering prizes through the app.
"For the first time, a brand has chosen to associate itself directly with some of our youth teams, which is proof of the great work the club is doing," says Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus. "Omada is a fast-growing reality, which, like Juventus, has young people as its target audience. This presents opportunity to create new and unique moments of engagement aimed at this age group."
"We are very honored to announce our partnership with Juventus, a world-renowned institution, which reflects the rising prominence of our app internationally," says Adrien Miniatti, CEO and founder of the Omada app. "Through this partnership, we aim to continue providing the best possible experience to our fans and the Bianconeri community, both within the app and on social media."