A new and significant recognition for Juventus and the Juventus Creator Lab: it has been officially confirmed that the Club will receive the 'WFS Award for Most Impactful Branding Initiative' from the World Football Summit.
This award is particularly important as it is dedicated to branding campaigns that have stood out in the football industry. Juventus earned this accolade thanks to the Juventus Creator Lab, an innovative project inspired by a North American entertainment model, which allows the production of documentaries, short contents, live streaming and podcasts, and which in just a few months has created collaborations with global influencers, expanding its impact considerably.
Jan Alessie, Co-Founder of World Football Summit, commented on Juventus' achievement: "The Juventus Creator Lab effectively raises content as a new key pillar in the sports business model, thanks to its ability to reach, connect and engage different segments worldwide."
Mike Armstrong, CMO of Juventus Football Club, reflected on the accomplishment. “We’re honored to receive this recognition and thank the World Football Summit and judges for the consideration. The Juventus Creator Lab was built with fans at the core of the idea and continues to deliver for us across all areas of the business. We’re just getting started!”
The award will be presented during the WFS Awards ceremony on September 18 in Seville, during the World Football Summit Europe, a major gathering of the global football industry.