Juventus continues its ongoing effort to engage audiences worldwide, this time supporting the freestyle football movement. Starting from May 2nd, creators from all over the world will have the opportunity to take part in the “Juventus Freestyle” challenge. The prize? Being named the first official freestyler creator for the club.
All potential Juventus freestylers need to do is answer the global call-to-action from our players by May 14. The task is simple: upload a video on their TikTok profile and add the hashtag #JuventusFreestyle. In this clip, participants will have the chance to express their creativity as freestylers, with or without the football. Once the terms and conditions are accepted, a selection process will take place, granting the five top freestylers – chosen by number of likes as well as judged by a jury – who meet the requirements the chance to take part in the final event in Turin. Thereafter, the big moment: the selected freestylers will be invited to Turin to take part in the grand freestyle finale, where the winner will be chosen by a jury which will include players from the Juventus first team. On the line, the chance to become the official Juventus freestyler for a year.
An innovation incubator, the Juventus Creator Lab has recently become the first European club to produce a TikTok native series, “We The Next Gen”, dedicated to its second team. With the “Juventus Freestyle” challenge, another project dedicated to this platform, Juventus continues to lead the way in new forms of content creation and storytelling.
Click HERE to take part!