Juventus, together with adidas, teams up with Inbetweeners, the web 3.0 fashion house born in December 2021 from an idea by artist Gianpiero D’Alessandro and entrepreneur Pasquale D’Avino, in a collaboration that binds the bianconeri club, one of the world’s most important sports brands, to the creativity and innovation of Inbetweeners. Through the creation of unique digital collectibles, the three brands will promote a new form of fan engagement and artistic expression in the world of NFTs and digital fashion.
The collection will include 1897 digital items, a tribute to the year of Juventus’ foundation. Buyers of the collection will have the chance to win exclusive experiences and prizes related to their beloved team, including the away and third kits by adidas of the 23/24 season, featuring graphics inspired by the trademark of artist Gianpiero: the teddy bears.
The innovative spirit of Inbetweeners will further enrich the experience of Juventus fans in the world of digital fashion, where Inbetweeners has already carried out cutting-edge projects, surfing the phygital web3 space from the very beginning and collaborating with international artists and world-famous fashion brands.