Intersecting the world of travel, connecting more and more to national and international tourism with an offer of excellence, which starts from football and constantly explores other worlds.
This is the philosophy with which Juventus participated in the BIT (International Tourism Exchange), the annual event at Fiera Milano, which took place at the Allianz MiCo from 4 to 6 February.
The Fair was, as always, a window into the global tourism scene, allowing participants to discover the most exotic destinations, the most attractive activities and the trends of a constantly evolving sector, in which Juventus was also present.
The Club was able to present to the public a taste of its various offerings: above all, the Juventus Museum and the tours of the Allianz Stadium, visited every year on average by 150 thousand people, but also the J|Hotel and the packages linked to summer activities - and not only - such as the Juventus Academy and Summer Camps.
The Fair was therefore a very interesting and unique opportunity to meet stakeholders from the world of tourism, with great interest expressed, as always, in the Bianconero world.