An incredible three days at Fanatics Fest NYC 2024, filled with energy and enthusiasm, has drawn to a close. From August 16 to August 18, Juventus took centre stage at the Jacob K. Javits Convention Center, standing out as the only European Football club among top US sports leagues present at the prestigious sports festival.
The Juventus booth was a magnet for sports fans eager to experience and learn about the club’s rich heritage firsthand. For many, it was their first opportunity to see some of European football's most famed trophies up close.
The Juventus Creator Lab’s corner was a major hit, with the Header Jump Challenge drawing participants across all ages, eager to test their soccer skills and see how high they could jump. Juve’s official freestyler Adonias was also present, showcasing not only his incredible skills, but also engaging with fans, other talents and booths throughout the event.
The Bianocneri’s beloved mascot, Jay, was a fan favourite, meeting and greeting attendees, and interacting with other mascots, including Mr. and Mrs. Mets from New York Mets (MLB) and Redd from Red Bull New York (MLS).
One of the highlights of the weekend was Juventus’ interaction with notable sports icons including Peyton Manning (NFL), Olivia “Livvy” Dunne (US Gymnastics), Carmelo Anthony (NBA), Sabrina Ionescu (WNBA), Giorgio Chiellini, and three legends from WWE, namely Rey Mysterio, Rhea Ripley and Cody Rhodes, making the experience even more memorable for the Bianconeri fanbase.
The Juventus booth became a hub of activity, and the event was a resounding success, as we welcomed countless fans who came to celebrate their passion for Juventus and sports in general.
Thank you to everyone who joined Juventus at Fanatics Fest NYC 2024 – we can’t wait to see you again!