STREETWEAR | SIX MUST HAVES FOR STREETWISE JUVE FANS!

A visionary style that goes beyond convention and establishes new standards in fashion.

This was how we described the style of the new Icon collection. A collection that has been able to give life to an innovative and modern concept, transforming the new visual identity of Juventus into something concrete and tangible while also managing to convey the club's fundamental values ​​in the fashion world.

Here we have presented the new Icon collection with the Juventus logo at the heart of each garment.

Today our intent, however, is to tell you about a series of iconic streetwear products that Juventini can wear to proudly show their attachment to the shirt with a top-six must-wear list - five from the Icon collection and one from the Essential collection - guide of sorts to negotiate your way around the Juventus streetwear universe.

THE ICONIC BEANIE

ICON COLLEGE JACKET

ICON PINK DENIM JACKET

ICON HOODIE & PANTS GREY COLOR

ICON TRACKTOP & PANTS

ESSENTIAL BLACK HOODIE

Wear Icon, wear Juventus! Always and everywhere!