The pulling power of the Juventus Museum during the festive period

The days over the festive period were full of satisfaction for the Juventus Museum. From 19 December to Sunday 8 January 2023 visitors arriced in their thousands to explore the history of the Bianconeri up close. After all, what better way to give yourself and your family and friends a treat than a visit to the Juventus Museum in a period of celebration and rest like the one we have just spent?

And the result in terms of numbers was simply extraordinary.

Over the period between 19 December 2022 and 8 January 2023 there were 11,443 total visitors to the Juventus Museum. Of these, 6,795 also chose to include the Allianz Stadium Tour. Amazing numbers that have allowed the club to record an increase of 85% on the same period last year.

AND INCLUDING JUVE-UDINESE...

Another exceptional figure came on Saturday 7 January, the day of the first home match of the new year. There were 3,322 visitors, enough to make the day the second "busiest" ever in terms of admissions combined between the Juventus Museum and Allianz Stadium.