A new evolution of the Juventus style.
Overcoming conventions and establishing new standards of beauty.
Here is the Icon Juventus Spring-Summer Collection.
Entirely designed and developed by Juventus, the collection is characterised by an oversized fit and a genderless approach, with a focus on two main themes.
The first theme is street style. Taking inspiration from the urban context and the world of street-art, it revisits key elements of Juventus in graffiti style, so T-shirts become canvases in which our logo and the iconic elements of Juventus are designed with the "spray" and "marker" technique.
The second theme is re-interpretation. A modern take on the iconic tie-dye prints that characterised the 1960s and '70s and the Hippy movement, with the keyword being playful.
The Juventus 2023 Spring-Summer Icon Collection is available at the Juventus Online Store and in physical stores!