Juventus has signed a collaboration agreement with VERSUSbet, with the Spanish company becoming the club's official regional partner in Latin America.
A presentation between the two parties took place at the Allianz Stadium in Turin and was attended by Francesco Calvo, Managing Director Revenue & Football Development of Juventus; Pedro García Cuestas, General Secretary and Director of Institutional Relations of Grupo Orenes; and Fernando Mármol, Marketing Director of Grupo Orenes, the parent company of VERSUSbet.
The agreement, signed until 2027, allows VERSUSbet to offer its active hospitality clients the use of the club's intellectual property and image rights to promote the operator throughout Latin America.
Juventus’ Francesco Calvo said, “Latin America represents for Juventus an important area, with over 108 million Bianconeri enthusiasts. We are pleased to welcome VERSUSbet into our family and we are sure that this partnership will create numerous opportunities in terms of visibility in this market over the upcoming seasons.”
Grupo Orenes’ Pedro García Cuestas highlighted that "today is a historic day for us, because we become part of Juventus, one of the most important clubs in the world. At VERSUSbet we are committed to this shield and its fans, so that the club continues to grow.”