On March 8th, International Women's Day, Juventus reaffirmed its commitment to promoting gender equality both on and off the field. Collaborating with INDIVISA, a women's football community that promotes greater female participation in sports and challenges existing barriers, the Club launched a clear message, both in Italy and abroad: more women in football.
Together, they created a limited edition of the "More Women in Football" tote bag, representing a strong symbol of equality and inclusion for all. Juventus has also decided to donate all proceeds from the bag sales to the Libellula Foundation, in support of the STEAM Laboratory at the Spazio Libellula. This project aims to provide new generations with the tools necessary to overcome stereotypes and embrace an inclusive future, imagining themselves in any sector they desire, with respect and awareness of their own worth.
