On March 21st, International Day for the Elimination of Racial Discrimination, Juventus reaffirmed its commitment to fighting racism with a powerful campaign featuring a video with the message "Never Again." Preventing and eliminating racism, both on and off the pitch, is a clear and primary goal for the Club, which has underlined its determination to combat racism by involving athletes, staff, and employees.
The communication plan accompanying the video detailed how the Club has worked on various fronts over the years to build an environment free from racial discrimination. Since the 2014-2015 season, a surveillance system has been in place at the Allianz Stadium to identify behaviors that violate the rules. Additionally, since January 2024, the Club has begun using tools to moderate online hate speech, aiming to remove offensive messages.
