Name: Mike
Surname: Armstrong
Role: Chief Marketing Officer
Nationality: Canadian
Mike graduated from the University of Toronto with a degree in Business Administration and a subsequent specialization in Strategic Management and Marketing. His impressive career path is characterized by a proven track record in managing high-profile brands. His previous experience is broad- based and includes Account Manager for the McCann advertising agency from 2007 to 2009 and Senior Brand Manager for Kraft Foods first and AB-INBEV later, following brands of the caliber of Budweiser and Stella Artois between 2011 and 2014. From 2014 to 2016 he was Director of Sports Marketing & Digital for CBC Sports, a prestigious Canadian sports broadcaster. Subsequently, at Google he worked in Brand Strategy, focusing on the YouTube platform, before becoming Global Head of Marketing for Overactive Media, a fast growing esports start-up. In recognition of his distinguished career, Mike was nominated as "Leader Under 40" by Leaders in Sport, just one of several industry awards he has received. In Juventus since 2021, he holds the position of Chief Marketing Officer.
Mike Armstrong
