15 January 2016
If last year was a memorable one on the pitch, much the same can be said about events off it and especially at J-Museum, not only due to a burgeoning trophy cabinet from 2015’s sporting success, but also thanks to the following, impressive statistics:
Between 1 January and 31 December, 167,000 people entered the J-Museum (a 4.4 per cent increase on 2014) with 60 per cent of them also going on a stadium tour.
April was the most popular month with 21,700 visitors, as many chose to spend their Easter weekend discovering the club’s past and present: 3000 admissions on Saturday 4 April, on the same day as Juventus vs. Empoli, and just shy of 1,500 on Sunday 5 April – the greatest number on a non-matchday.
2015 also confirmed J-Museum as a place that embraces change and innovation with the introduction of the permanent J-Sport exhibition, dedicated to athletes of other sporting disciplines who support Juventus, the Exclusive Tours, which give fans the opportunity to touch objects and mementos belonging to Bianconeri legends, and the opening of a corridor focusing on the first-team, where a life-like changing room offers supporters a chance to experience matchdays in the boots of their heroes.
After being included in the top 50 frequented cultural sights in the country in 2013, more and more people are visiting and revisiting the museum – a trend that looks set to continue into the New Year.
