07 November 2024
adidas has teamed up with Juventus to launch a new NASA-themed Juventus lifestyle collection, aligning three of the biggest names in sport, fashion and science. The out-of-this-world collaboration is an evolution of the space-travel motif seen across this season’s matchday jerseys. The new collection includes a LFSTLR Jersey and reversible bomber jacket, as well as a t-shirt, and full-body tracksuit.
Celebrating lunar missions - the ultimate symbol of pioneering spirit – the LFSTLR Jersey is designed with an all-over reflective print representing the unmistakable landscape of the moon’s surface, with a high-density print logo on the front of the shirt. The design is completed by a seasonal black and white crew-neck collar, black expressions of the adidas three stripes in rubber print, and a rubber adidas and Juventus sign-off.
Drawing from the light and dark sides of the moon, the reversible bomber jacket offers two distinctive space-travel-inspired looks. Each side features a premium logo, along with removable Italy and USA flag patches. Juventus players will wear the jackets on-field when they walk out for the pre-match anthem ahead of their next home match, the Derby della Mole, against Torino on Saturday, 9 November at the Allianz Stadium.
To celebrate the collection, adidas has released a short film, Let the Stars Guide Us, that follows a lone astronaut’s journey through Turin, on a journey of discovery and triumph, guided by the stars of football glory.
The NASA-themed Juventus-adidas collection is available from today at Juventus stores, selected adidas retail stores, and on the Juventus Online Store.
