12 September 2023
adidas presents its new collection of LFSTLR shirts, composed of the third kit shirts of the 2023/24 season of its top clubs, rethought as streetwear and fashion-oriented clothing. Our Juventus shirt is also part of this spectacular collection.
The LFSTLR Jersey redefines the boundary between football performance and streetwear culture, to allow fans to represent their club away from the stands as well. The collection is designed for those who live and breathe football and want to combine a unique style with their greatest passion.
The shirt maintains the general design of the pitch version of our third kit worn by the players, but with a focus on fit and comfort, rather than pure performance on the pitch.
Combining style on the pitch with elegance off it, our LFSTLR powered by adidas edition jersey is designed to ensure the best possible fit thanks to the towel fabric on the outside and soft fleece on the inside, including finer details combined with the tonal crests. Football and fashion fans were treated to a special preview of the collection last weekend at an exclusive fashion event in New York City.
From New York Fashion Week to Milan Fashion Week: on 22 September 2023, our third edition LFSTLR shirt will also feature at this special event, whose artistic direction is entrusted to Giampaolo Sgura, internationally renowned fashion photographer, whose portraits of the new LFSTLR jersey included popular model and Juventus fan Chiara Scelsi and other prominent figures, as well as two first team players.
This is not the first collaboration between Sgura, Juventus and adidas: last year's "Giampaolo Sgura Black & White" event, held on 23 September 2022, was a resounding success.
Now another special collaboration comes to life: a unique shirt is born. Ladies and gentlemen, this is the Juventus LFSTLR shirt!
