16 April 2024
A coming toegther of art, design and football.
The adidas Flagship store in Milan, on the occasion of Milan Design Week 2024, is hosting a very special and iconic piece: the "Seats System" series, a modular seating project conceived by the Swedish Girls, alias Mira Bergh and Josefin Zachrisson, a duo of Swedish designers based between Milan and Stockholm.
What makes their work even more special is the fact that it is a true creative journey, revolving around two elements: the iconic 1970s tracksuit by adidas Originals and the famous bench on which Juventus originated, back in 1897.
adidas, Juventus and the Swedish Girls are therefore celebrating a creative union combining style, design and passion: to celebrate the adidas Originals Essentials capsule collection, adidas and Juventus have therefore chosen to entrust the Swedish Girls with the creation of a work inspired by the main piece of the collection: a work that goes beyond time and space, embodying the soul of two iconic brands, translated into a single, extraordinary vision.
And from 16 April, at the Flaghsip adidas store in Milan, their work will be on display for the entire week, until Sunday 21, with four Juventus players present as well, namely Andrea Cambiaso, Samuel Iling-Junior, Timothy Weah and Kenan Yildiz.
WHAT IS THE SEATS SYSTEM
The Seats System is a series of modular seats designed by Swedish Girls. The carefully calculated radii, profiles and angles result in a precise system produced by machines, but assembled and welded by hand. Thanks to the choice of durable materials and the focus on the social aspect, the Seats System can be adapted to any space: indoor and outdoor, public and private.
