21 March 2025
Today, 21 March, on the International Day for the Elimination of Racial Discrimination, Juventus reaffirms its commitment to combating racism with the launch of its latest campaign, AGAIN, NEVER AGAIN reinforcing that racial hate has no place in football, on the pitch, in the stands, or online.
This year, the campaign manifests on social media platforms, with the central message being: "Racism doesn’t belong here – If you post racial hate, you are not part of the community – don’t comment, don’t follow us." The club refuses to give space to racism in any form and is actively working to create a safer, more inclusive environment to create a better game for fans and players alike.
Once again, Juventus is taking a firmer stance against online abuse by continuing the use of AI-powered moderation tool to remove racist comments from its social platforms and making it clear that those who spread hate doesn’t belong in our community. Building on the momentum of last year’s *Never Again* campaign, Juventus is amplifying its message with a strong and decisive approach.
Since March last year, Juventus' digital ecosystem has grown from 165 million to 190 million followers across all platforms, with the volume of comments increasing by 54%. This growth reflects the club's global reach and its ongoing commitment to producing around 1,500 pieces of content weekly to inform, entertain, and enlighten its community. As Juventus' digital presence continues to expand, the club remains dedicated to fostering respectful discussions and promoting freedom of expression within its online community.
However, this growth also highlights the ongoing challenge of combating social hate. Despite progress, online abuse and racial hate remain persistent issues, with 2,500 racist comments detected and removed from the club’s social media platforms through our moderation tool.
Juventus remains committed to reinforcing its zero-tolerance stance against any form of discrimination. This goes beyond deleting hate, it calls on fans and the wider football community to take action. True change requires collective responsibility, and Juventus is heading up the charge by fostering an online culture of accountability, unity, and respect.
Together, again and again, until NEVER AGAIN.
Learn more about Juventus ESG Strategy “Black, White & More” here.
