17 October 2024
Azimut, an independent global group active in asset management and wealth management, serving individuals and businesses in 18 countries around the world, has partnered with Juventus, becoming the Bianconeri’s official sleeve sponsor.
From the next league match against Lazio on Saturday, 19 October, Azimut will take to the pitch as the club’s Principal Partner, appearing on the left sleeve of the official Juventus shirt worn during Serie A, Coppa Italia, UEFA Champions League and FIFA Club World Cup matches, and on the LEDs on the sidelines during home league and Italian Cup matches.
In addition to the appearance of the main brand, Beewise – the Group's investment app designed mainly for young people – will also be involved, thus targeting a wider audience. Beewise allows gradual investments starting from 10 euros and aims to educate on issues of asset management and responsible investment.
“We are proud to announce this partnership, with a company that is a leader in Italy and which, like Juventus, has a strong international presence,” said Francesco Calvo, Juventus’ Managing Director in Revenue & Institutional Relations. “The constant drive towards innovation and attention to new generations have always been values that lead every action of our club, and being able to count on a partner like Azimut that not only shares these values, but also translates them into reality through the services provided, represents a decisive and concrete step forward in the direction we intend to pursue.”
Matteo D'Ettorre, Strategic Director of Azimut Capital Management and Managing Director of Azimut Financial Insurance, commented: “We are thrilled to begin this collaboration with Juventus, one of the most prestigious and successful football clubs, not only in Italy but also internationally. It is a collaboration founded on shared values, such as the pursuit of excellence, teamwork and a constant commitment to innovation. With this partnership we continue our commitment to excellence and the enhancement of the Group's successful path in asset management in Italy and worldwide. We also believe that this collaboration represents an important opportunity to involve more and more younger people, through the Beewise app, promoting a culture of savings and conscious investment.”
