04 August 2017
Juventus are pleased to announce a new partner just a few weeks short of the new season. The club will join up with unique energy drink Beebad for the period 2017-2020. Beebad is a premium product made of honey and other natural ingredients (caffeine, royal jelly, ginseng, propolis and maca) which includes vitamins B6-B12 and is ideal for playing sport and maintaining focus.
Beebad is the result of an innovative formula, the result of years of research from the Parodi Group, which has been a market leader in the use of honey for food, cosmetics and pharmaceuticals since 1918. The group continues to grow globally and innovate which is why they have positioned this brand in a new sector of the market.
For Juventus, Beebad represents a prestigious partner on a global level, thanks especially to its strong presence in North, Central and South America as well as in Europe.
“We have chosen Juventus to be our partner because we share a common identity,” opened an extremely satisfied Santiago Herrero, COO of Parodi Group, representing Beebad.
“Juventus and Beebad are ambassadors of Made in Italy for excellence, perseverance, ambition and courage. We have come up with an analogy between the teamwork here at Juventus and the well-known cooperation between bees, who reach concrete results thanks to their tireless endeavour in defence, attack and construction.”
“We are delighted to be kicking off a new partnership with a brand like Beebad that positions itself in the international market with an innovative product,” declared Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.
“They’re a young brand which is really growing and they have a long tradition of experimentation, which is what aligns them to Juventus. Both brands share the values of authenticity, energy, hard work and a focus on achieving their goals, above all internationally. The fact that Beebad have chosen our club to convey these values obviously makes us very proud.”
