08 June 2017
Clean lines and striking simplicity: the essence of the Black and White and More project that will shape the future of Juventus.
The club's new visual identity, which will be officially adopted from 1 July 2017 onwards, is the symbol of an ambition to go beyond the field of play and export the Juve style to a variety of sectors, from sport to food, from design to art, from music to fashion.
To demonstrate this, we have selected a collection of Italian artists and athletes to interpret our new logo through the medium of their own respective crafts.
The first artist to take on our challenge is celebrated Italian marble sculptor Michele Monfroni. The result is a work of art and a glimpse into the future of what is meant by Black and White and More...
