25 July 2022
An important new partnership in the Bianconeri digital world. EA SPORTS is once again a Juventus partner, and it is an all-encompassing partnership like never before.
The US gaming giant will not only be Official Sport Video Gaming Partner, but also Official Urban Culture Partner.
A multi-year collaboration, which begins with the launch of FIFA 23. The Allianz Stadium, the Juventus logo, the most representative players in club history and obviously those of today’s squad will once again be the stars of one of the most famous virtual football games in the world. The next release will have over 700 teams, 17 thousand players and 90 stadiums, allowing fans to play the most important tournaments in the world of football.
And there is more. The partnership with EA SPORTS goes beyond gaming and football. Numerous initiatives will be held for a 360-degree experience of the Juve world - a world of street art, culture, music and Urban lifestyle.
“We are proud to return by EA SPORTS' side," commented Giorgio Ricci, Juventus Chief Revenue Officer, "The partnership with EA SPORTS goes beyond the concept of a traditional partnership, together in the shared project of looking into the future, talking to new generations, riding the wave of new trends, in street art, urban culture and lifestyle. We chose EA SPORTS to go one step further because it is a partner that share our vision and ambition. We are pleased to make this journey with a stand-out brand for originality, uniqueness and innovation, as Juventus is.”
“We’re excited to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus,” said David Jackson, VP of brand for EA SPORTS FIFA, “This phenomenal club means so much to us and our fans, and will enable EA SPORTS FC to continue to deliver the most authentic and comprehensive interactive football experiences possible in FIFA 23 and beyond.”
