23 August 2023
Fem will take to the field with Juventus Women in 2023/24!
For the upcoming season, the website and online forum that has been a reference for women for more than 20 years will be present on the pitch with our Bianconere, joining as the official shirt sponsor of the home, away, third and training kits for the 2023/24 campaign in Serie A and the Women’s Champions League.
The new Juventus shirt, complete with the new official jersey sponsor, will be debuted in Barcelona as we play in the Gamper Trophy on Thursday, August 24.
Fem, part of the GEDI Group, gives space to wellbeing, news, fashion, relationship and, from now on, sport as well. The site engages with a female audience of all ages on a daily basis, with a special focus on the Millennial generation.
“The partnership with Juventus puts Fem at the centre of a sport that we are used to seeing for the men’s side, but which has so much more hidden,” says Daria Bernardoni, General Manager of Fem. “Discovering the world of women’s football with Juventus Women will allow us to tell the stories of so many female athletes who share their passion but, like all women, face daily challenges in sport and in life.”
In addition to the presence of Fem’s logo on Juventus Women’s shirts, an in-depth hub filled with news, videos and special content will be available on www.alfemminile.com.
The online space will also pay special attention to Juventus Women, tracing its history and that of the players, celebrating their on-field victories but also their triumphs away from the pitch as well in challenging gender stereotypes.
“We are delighted to welcome Fem as the official shirt sponsor of Juventus Women,” Juventus’ Chief Commercial Officer Tiziana Di Gioia says. “This partnership represents an opportunity to promote the evolution and growth of women’s sport and the community through exclusive interviews, podcasts and editorial projects that will feature our players as the main features.”
All that remains now is to wait for kick-off on www.alfemminile.com and on their social media profiles on Instagram, Facebook and TikTok.
