27 June 2024
Huware will be the first Official Innovation Partner Juventus Forward, the Club's project dedicated to innovation.
Juventus and Huware have launched the very first partnership in the field of Innovation in Italy’s top football league, with the objective of promoting the co-creation and development of new technological solutions to accelerate digital innovation in sport, revealing this exciting partnership at the Google Cloud Summit in Milan.
As a result of this agreement, Juventus Forward – the Club’s innovation lab – will collaborate with Huware, a cloud consulting company, to digitally innovate and exploit the potential of Artificial Intelligence in different areas, from performance to fanfare. Huware and Juventus will together aim to accelerate change by adopting a concrete approach, grounding use cases to test new solutions and broaden the boundaries of using specific Artificial Intelligence technologies in sport, from performance to business.
The partnership between Juventus and Huware will explore various ways in which the Google Cloud Artificial Intelligence can be applied in the world of football in the present day and age.
Machine Learning for training and performance analysis, Computer Vision, borrowed from agriculture, to identify defects and predict turf evolution, Generative AI for content creation, are just some of the areas that will be explored.
The aim is to have a 360° impact on the Club's functions, with the aim of encouraging the adoption not only of new technological solutions, but to introduce an innovative mindset that, with a new approach, pushes the gaze towards the future and the opportunities it can offer.
Francesco Calvo, Managing Director Revenue & Football Development Juventus Football Club, says: «Innovation has always been a driving force in the history of Juventus. That is why the creation of a department dedicated to it was both a spontaneous and natural decision. Innovation is the tool to translate ideas into value, and we are particularly proud today to be able to announce the first partnership in this field, which demonstrates how the club's gaze is always turned towards the future».
Carolina Chiappero, Juventus Innovation Manager: «The path undertaken in recent years has shown us how innovation can play an important role in changing the rules of the game: today we take to the field with Huware to announce the first innovation partnership in Italy's top football league, with the aim of developing and testing concrete use cases based on artificial intelligence».
ABOUT JUVENTUS FORWARD
Juventus Forward is the Club’s latest innovation programme. It is a co-creation space that encourages internal collaboration and integration with the external innovation ecosystem (Institutions, Start-ups, Accelerators). Forward, a fusion of a corporate and a sporting soul, has the role of facilitator, with the aim of fostering the conditions necessary to generate innovation.
As the first Sport Partner of an accelerator in SportTech, winner of the 2023 Innovation of the Year prize awarded by the Social Football Summit, organiser of ‘Calls for Ideas’ aimed at students, active in Venture Clienting and an increasingly active participant in the innovation network, the project consists of three objectives: translating ideas into value (revenue and performance), brand positioning and the introduction of a culture of innovation, because innovation is not only represented by technological solutions, ideas or methods, but also by the process of discovering new ways of doing things.
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