08 May 2013
‘Voices from the Blogs’, a project conducted by the ‘Università degli Studi di Milano’, has revealed that as a nation, Italy’s happiness increased by seven percentage points following the Bianconeri’s 31st Scudetto victory.
The survey therefore suggests that supporting Juventus is a simple way to achieve happiness. It’s a method guaranteed to bring success, as backed up by solid scientific principles.
The ‘Voices from the Blogs’ is a technology used for Sentiment Analysis that has been in place since December 2012. The system functions by analysing Italian internet activity such as tweets and assigning a ‘positive’ or ‘negative’ tag to each post.
The formula is simple:
iHappy = (Number of positive posts ÷ Total posts) x 100%
In the aftermath of the Bianconeri’s 1-0 home victory over Palermo, the iHappy index recorded a seven percentage point increase. There were notable increases all over the country, but particularly in Reggio Emilia (55%), Pescara (31.4%) and l’Aquila (29%).
The only areas which registered a negative trend were those of Juventus’ main rivals, such as Naples (7%), Milan (4.7%) and Florence (1.4%).
