31 July 2023
Juventus is relaunching their official profile on Snapchat and offering a new jersey try-on lens, to inspire and entertain millions of fans around the world. With these new innovative experiences, we want to reach Snapchat’s unique audience of next generation Sports fans to transform the way they celebrate and watch sports content. As the USA Summer Tour started, the profile @juventus is already live and posting exclusive content, giving fans new ways to engage with and support their favorite club, ahead of the new Serie A season starting on August the 20th.
On Friday 28th of July, Juventus became the first football club to visit Snap’s headquarter in Los Angeles. Paul Pogba, Moise Kean, Weston McKennie and Manuel Locatelli met content creators and discover Snap's latest Augmented Reality technology.
Through the official Juventus profile, over 750 million Snapchatters around the world will be able to watch match highlights from the Men and Women’s team, behind the scenes content including match preparation, clips from the training ground, fan-generated content and post-match activities. Powered by Snapchat’s Live Garment Transfer Tech, fans will also be able to use alensto virtually try on the official Juventus team kit for the upcoming season and buy it directly from the club's online store.
Mike Armstrong, Chief Marketing & Communications Officer Juventus Football Club, said: “For Juventus having youth at the core of its name and DNA, it’s only fitting that we are actively trying to build new content and experiences for young fans worldwide. Snapchat has incredible reach in many countries, they’re leaders in augmented reality, and we see much overlap of Snapchat use while watching sports. Today we’re excited to continue to work hard for our fans, offering new experiences for Snapchatters worldwide.”
