07 September 2023
An innovative partnership, an exciting project, a continued collaboration.
Juventus and Socios, affiliated since 2018, will continue their partnership together. The bond between Juventus and Socios - a platform that has almost 2 million users in 160 different countries - holds innovation as its inspiring principle: we were in fact the first to launch our official Fan Token, JUV, paving the way for dozens of leading clubs and companies in the sports market worldwide to follow suit.
Fan Tokens are collectible digital assets that offer fans an unprecedented new way to connect with their favourite teams. Through Fan Tokens, fans can participate in various ways by voting in polls, accessing special discounts and promotions and redeeming a wide range of rewards for their loyalty, from official signed products to match tickets and once-in-a-lifetime VIP opportunities.
Juventus and Socios have enjoyed five years of collaboration, which has truly been a game-changer for millions of Bianconeri fans, while providing a valuable platform for Juve to expand its brand globally and to generate and consolidate a new revenue stream. During this period, more than 140 surveys were carried out through the Socios.com platform, enabling fans to choose the design of the team bus, the goal celebration song, the pre-match playlists that accompany the team, motivational phrases inside the stadium locker room and the revisiting of the logo for the creation of a merchandise collection. These are just a few examples of the initiatives that attracted more than 370,000 fan votes, as our global following demonstrated their commitment by actively participating and showing their eternal love for the club. Fans from 139 countries around the world have taken part, reaching both old and young - 65% of Juventus Fan Token holders are under 40 years old and over 30% are under 30 years old.
Almost 1,000 Bianconeri prizes, including autographed shirts and exclusive experiences, were given away to Juventus Fan Token holders through the Socios.com platform.
The new agreement will increase the catalog of benefits and experiences to be redeemed, which Juventus fans will be able to access through the JUV Fan Token: on the Socios.com app, for example, it will be possible to access Play on The Pitch, i.e. the possibility to play at Allianz Stadium. In addition, for JUV Fan Token Holders, it will be possible to obtain early access for matchday tickets, discounts on overnight stays at the J-Hotel, access to the J-Museum and Stadium Tour, discounts on memberships and the ability to receive personalised video messages from players.
Juventus Football Club COO, Tiziana Di Gioia, said: “We are delighted to be able to extend our collaboration with Socios.com, a key partner who has brought great value to the club and its fans over the past five years. In 2018 Juventus was one of the first clubs in the world to understand the potential of this technology and time has proved us right. Today our JUV Fan Token allows us to offer exciting opportunities to our fans on a global scale, and this will further increase in this new phase in which we will expand the catalog of exclusive benefits and experiences that will be available and redeemable for the holders of our Fan Token.”
Founder and CEO of Chiliz and Socios.com, Alexandre Dreyfus, said: “The extension of this partnership is really special for us. Juventus was one of the first sports organisations to support our vision and believe in our platform and the first club in the world to launch the Fan Token. With their boldness, they have paved a path that dozens of sports companies around the world have followed and that is changing the game for sports fans. We are excited and proud to be able to continue working with them and to usher in a new phase of our relationship, which will see us offer even more opportunities for Juventus fans around the world and bring further value to the Club."
