26 July 2023
Juventus Football Club, one of the world's most prestigious football clubs, is excited to announce a groundbreaking collaboration with Berlin-based magazine and fashion brand 032c. This unique partnership will see the creation of two limited and exclusively customized jerseys and accompanying accessories marking an innovative step in the world of sports and fashion. At the heart of this collaboration lies a shared passion for authenticity, creativity, and boldness.
The new Juventus Home jersey by adidas is the star of this collaboration, that sees two different versions of customization (short and long sleeve) as well as a cap and a scarf. The collection's flame motif that takes inspiration by 032c archive designs, is a tribute to Juventus supporters, as a representation of their legendary fervor and passion.
The collection has been launched on 25th July 2023 at Terminal 27, acutting-edge retail concept store located in West Hollywood, Los Angeles, and is available to pre-order online.One of the main events of the 2023 US Summer Tour, featuring Federico Gatti, Moise Kean, Paul Pogba and Dušan Vlahović at the local L.A. fashion crowd.
Mike Armstrong Chief Marketing and Communication officer: “Today it’s an exciting moment for us to work with another innovative brand like 032c. Young people today are connecting to sport organizations through content and collaborations. We see sport and fashion continuing to intersect in youth culture and Juventus as consistent and an originator in working with innovators in the fashion world”.
