21 May 2018
Saturday was truly a record-breaking day both on and off the pitch! For while the Bianconeri were busy celebrating a seventh successive Scudetto at Allianz Stadium, Juventus Museum was welcoming its one millionth visitor.
Swedish supporter and J1897 Member, Linn Lindström, was greeted at the entrance by Juventus Museum president Paolo Garimberti, after which she met Juventus president Andrea Agnelli, before attending the match against Verona from the Tribuna Agnelli and even going down to the pitch to meet the players after the award ceremony.
The achievement means that one million people have walked through the doors of Juventus Museum since it opened little over six years ago (16 May 2012), with over 180,000 admissions recorded over the course of the 2017/18 season: the latest confirmation of how the club’s treasure trove has become one of the most loved and visited museums across the country.
It was voted the 43rd most visited museum in Italy during the calendar year 2017 and has received numerous accolades, including the prestigious award from ICOM, the international institution for the promotion and preservation of museums.
The museum’s popularity owes itself also to the numerous initiatives, such as #MuseumWeek (a digital initiative that involves museums all over the world), White Nights, Valentine's Day, Carnival and Mother’s and Father’s Day, not to forget International Day for the Elimination of Racial Discrimination.
Moreover, Juventus Museum is always renewing itself, thanks to its opening of temporary exhibitions, the JSport section, the area dedicated to the first-team, and the “Virtual Room” which has already been tried and tested by 6,000 visitors in less than five months.
In short, there are at least one million reasons to visit Juventus Museum!
