Juventus is excited to announce a groundbreaking partnership with PICO, a top XR device brand, to embrace the fan experience across Europe and China. This collaboration marks a significant step forward in merging sports and cutting-edge technology, showcasing both brands' commitment to lifestyle and innovation. As two forward-thinking brands, Juventus and PICO share a vision of engaging and inspiring the next generation of fans. By leveraging PICO's state-of-the-art virtual reality technology, the main goal is to deliver immersive experiences that bring fans closer to the engaging world of sports and entertainment. “We are thrilled to welcome PICO as Juventus Women’s first ever XR partner. This partnership opens up new avenues for us to connect with our global fanbase,” said Francesco Calvo, Managing Director Revenue & Institutional Relations. “We believe that by integrating PICO's innovative XR solutions, we can enhance our brand positioning towards lifestyle and entertainment.” “With a strong presence in both Europe and China, this partnership not only amplifies Juventus Women's commitment to growth and innovation but also positions PICO as a key player in the sports technology realm to further expand female audience,” Henry Zhou, President of PICO added. Stay tuned for exciting developments as Juventus Women and PICO work together to bring unique content and memorable experiences to the fans.
