21 July 2017
Tradition and innovation – two concepts at the very heart of Juventus’ new logo and visual identity – form the inspiration behind the club’s third kit by adidas for the 2017/18 season.
The jersey, unveiled today and designed by fans using adidas’ Creator Studio platform, is the latest proof of a club that is constantly re-inventing itself on and off the pitch – already evident by the Bianconeri’s striking Home and Away kits for the upcoming campaign.
While the military green and inclusion of the iconic black and white stripes across the chest represent a nod to the past, the shirt simultaneously reflects Juventus’ modern outlook by featuring its sleek new logo – the symbol of the club’s ‘Black and White and More’ brand identity.
Juventus’ third kit will go on sale from 21 July at Juventus Official Online Store.
