02 July 2024
Giovanni, Igor and Michael - three men with profoundly different backgrounds and stories. Giovanni is a teacher who lives in Favara, a stone’s throw from Agrigento; Igor is a dental technician from Milan; Michael comes from New York, where he worked in finance before moving to Turin for love… of Juventus. Really!
When Michael had the chance to sign up as a member at the Allianz Stadium, he left the Big Apple, his job, his family, and flew to Turin. Giovanni, who lives in a black and white tribute with even a painted mural of Alessandro Del Piero’s shirt on the front of his house. Then there’s Igor, too, who spends at least two hours after work every evening organising buses and away trips for his club.
The three don’t know each other, but each has such an infinite and deep-rooted passion for Juventus that they deserve to have their stories told. The three are the stars of Rituals, the new Original Production from the Juventus Creator Lab, in collaboration with Allianz, which dives into the deepest and most genuine connections of those who have dedicated a huge part of their lives to the Bianconeri.
It is a short but intense story, and one in which countless fans will recognise themselves and that, whatever one’s roots, job, or social status, a deep love for Juventus means that anybody can be part of one incredible family.
