15 November 2022
Today, Juventus Football Club officially announces the launch of its own channel on Chinese video platform, Bilibili, to further expand its digital media landscape, aiming to provide Chinese fans with voluminous, compelling, and creative content.
Bilibili is the leading video community for the young generations in China, with the number of monthly users reaching 306 million, of which 78% are young people aged 18-35. Juventus will aim to implement the spirit of bold innovation, combined with the creation of localised content to appeal to the interests of platform users, by working directly with both Bilibili content creators and its already existing large Chinese fanbase in order to create a strong Bianconeri community atmosphere.
As one of the most successful football clubs in the world, off the pitch, Juventus has also established itself as both a fashion lifestyle brand and a high-quality content creator. Previously, Juventus was dubbed, “Juve Pictures” by Chinese supporters due to their proven track record of producing a vast amount of high-quality video content that was extremely well-received by the public. Taking advantage of the launch of the Juventus channel on Bilibili, fans can get real-time information about the team, updates on brand trends, and quality content produced with other Bilibili vloggers (as known as UPs) together in the form of co-creation and re-creation on Juventus' Bilibili channel (@尤文图斯足球俱乐部).
Juventus’ Bilibili debut will be marked by the release of a collaborative piece of content between the club and one of the channel’s biggest content creators, Liu Yong (@刘庸干净又卫生). With more than 4 million followers on Bilibili, Liu Yong is well-renowned for his daily video sharing of Asian street food, whilst also being a Serie A fan for many years and having a deep love for football. Juventus are delighted to welcome both, Liu Yong and Bilibili vloggers to their channel and encourage the interaction with all of the Bianconeri’s upcoming content.
The club’s official launch on Bilibili will enable fans to learn more about the comprehensive club culture, going beyond just the pitch, as well as further developing the interaction between Juventus and the fans.
