26 August 2020
A surprising design, a new colour in the history of Juventus and the world of art once again chosen as aninspiration, all of these elements combine to produce the third kit for the 2020/21 season, characterised by a bold orange color, which, through an expression of vitality aims to reflect the spirit of the team on the pitch.
Its uniqueness is further proof of the constant evolution of the club, of its desire to surprise and to propose unexpected ideas. An approach that adidas has managed to combine with the traditions of Juventus' DNA for next season’s shirts.
"We wanted to create the three Juventus kits for the 2020/21 season through the lens of art - explains Francesca Venturini, the adidas designer who contributed to the creation of the jerseys - The products that we were able to create demonstrate how the world of design and art can merge together. Juventus is a club that is synonymous with innovation and is a global leader in football, so we focused on how to bring unique elements into each uniform. And so for the third jersey, we used orange for the first time in the club's history."
Continuing with the features of the new kit, the third shirt features HEAT.RDY and KEEP COOL technologies, allowing the wearer to be kept dry throughout the game and the replica shirt offers similar benefits with the AEROREADY - FEEL READY technology.
To further celebrate the launch of the new jersey, Juventus and adidas are collaborating with a creator, as part of an open source approach to create an AR virtual art experience in September, to coincide with the start of the new Serie A season.
The new Juventus 2020/21 Away jersey is available for purchase from today, at all physical Juventus stores and on the official Online Store.
