02 December 2022
At Christmas time, emotions are amplified, hearts are filled and the desire to share increases, so that we can celebrate traditions together. This, in a world that values diversity, in the inclusiveness of a celebration that brings together millions of people.
There are many, many wonderful ways to celebrate Christmas. And this year, we want to combine them all, together, on the occasion of the Juventus Christmas, which in fact becomes….. an XMAS FUSION!
What Juventus wants to launch through its original and unedited vision is a message of inclusiveness that speaks to all fans, whatever their origin. This will take place through the representation of the symbols of Christmas across the world, in an expected Bianconeri style.
"Blending traditions from all round the world" is precisely the claim of the Juventus Xmas campaign, which focuses on inclusion, a term to which we want to give a broader and deeper meaning. Not limiting ourselves to only celebrating, according to our specific culture, but also representing Christmas as a set of icons and traditions that embrace cultures around the world.
So, click here now to find out what we have prepared for you! Also, that’s not all!
There are many activities designed to play together; and also this year, starting from 5th December, it will be possible to create your own greeting card to share on social media or to or use offline. Then, from 16th December to 8th January, "Xmas Fusion - The Contest" will begin. Each fan will be able to create their own gift pack using our icons and then try to win one of the Christmas products (one attempt per day, two for Juventus Members). By participating every day, it will also be possible to take part in the final draw for a basket of Christmas gifts containing Juventus products.
Here you can find all of the Christmas activities, in order to make your holidays Bianconeri and to experience another Christmas together!
