The project
The Juventus Megastore was designed and developed with the aim of becoming a point of reference for all Juventus fans.
Juventus Store
DESIGN
The design and furnishings were conceived not only to best represent the club's values and visual identity but, above all, to create an innovative point of sale. Visiting the new megastore is an electrifying experience for every Juventus fan.
COLLECTIONS
The ample available space and functional structures allow for an optimal display of over 600 available products. In addition to the adidas line and licensee collections, fans can choose from over 150 products entirely made by Juventus. Finally, a new and extensive bookshop has been added to offer a wide selection of memorabilia, books, and posters, and to create a harmonious connection with the museum, whose exit directly overlooks the inside of the store.
EVENTS
A multi-functional space capable of hosting various types of events. The store's structures and environment have been studied and created to be easily adapted and customized for every type of occasion and festivity. But the real unmissable moment for every Bianconeri fan is the traditional Meet&Greet with the players, during which fans have the opportunity to meet their new idols at the store for an unforgettable photo and autograph session.
SHOPPING EXPERIENCE
A 4K megascreen, two innovative transparent LED walls, and two self-checkout totems have been implemented with the goal of transforming and streamlining the shopping experience. Upon entering the megastore, visitors will feel completely engaged and immersed in a 100% black and white atmosphere. This is also why 10 heat presses have been installed, allowing live customization of the iconic black and white jerseys in under two minutes.
TEMPORARY STORE
The shopping experience inside the Juventus Store is enhanced thanks to the presence of the Temporary Stores. The Temporary Store is much more than a simple pop-up (it is in fact completely branded and characterized as if it were a sort of mini Juventus store inside the Store), every fan has access to a whole series of exclusive products from the direct assortment that would otherwise not be possible to sell inside the store.
