14 December 2021
Juventus announces a new Regional Partnership, which is as precious as ... gold. Aurora Italia, the leading brand in the Fashion Jewellery sector, is now the new Official Gold Gram Bar Partner of the Club in Southeast Asia.
The collaboration between these two great brands will be based not only on excellence – which both have as their mission – in football as in the world of jewellery, but also on creativity. Aurora is in fact known for its limited edition "1g 24k Gold Bar", and its range of specially-themed jewellery: this new partnership will then be the perfect opportunity to launch the "Juventus 1g 24k Gold Bar", which will be inspired by the Juventus kit and logo.
Not only that: the "Bianconera" Gold Bar will be, in its design, a tribute to the players who have written and still contribute to writing the history of the club, and will also remember the important 10-year anniversary of Juventus in its home, as did the home shirts this season.
"We are thrilled to welcome Aurora Italia among our partners,” said Federico Palomba, Managing Director of Juventus APAC. “This collaboration will strengthen our presence in Southeast Asia: Juventus has spared no efforts to expand its brand and make it always more present not only in football, but also in fashion and lifestyle. We are confident that this partnership will be another great attraction for all our fans.”
Managing Director and Founder of Aurora Italia, Datin Wira Yvonne Lim, said, “We are very happy with our amazing new partner. The collaboration with Juventus will contribute to our further growth and development and will benefit the club supporters and gold bar collectors. We can’t wait for the new 1g 24K Gold Bar to be launched.”
