21 November 2017
Juventus Football Club held their annual sponsors' day at Fiat Chrysler Automobiles' Balocco Proving Ground on Monday.
The topic for this year's event, entitled Driving Forward, was “speed” – interpreted as speed in foreseeing and adapting to change in order to make constant progress.
Co-Chief Revenue Officer Giorgio Ricci chaired the session, which outlined Juventus' key results away from the field in recent seasons as well as some of the club's new commercial initiatives.
Marco Nazzari, Managing Director Europe Nielsen Sports & Entertainment, spoke about the latest trends in the world of sport with a particular emphasis on women's football.
Juventus Head of Academy and Women Football Stefano Braghin then illustrated the Juventus Women project, accompanied by captain Sara Gama and midfielder Martina Rosucci.
Finally, President Andrea Agnelli examined the current footballing landscape both in Italy and Europe, underlining Juve's desire to continue growing both on a domestic and international level.
Once the day's work was complete, former Formula One driver Jean Alesi handed out a few pointers to the management figures from the 18 partner companies present, before they got the chance to experience the thrill of racing on the track behind the wheel of Alfa Romeo Giulia Quadrifoglios, Alfa Romeo 4Cs and Jeep Wranglers with the help of professional drivers.
