16 July 2022
In 2018 another event brought Juve closer to basketball in the USA. After the visit of the Harlem Globetrotters, on December 7 of that same year an NBA game was played at the Barclays Center in Brooklyn, NY, between the Brooklyn Nets and Toronto Raptors, but it was not an evening like any other, it was the inaugural "Juventus Night".
It was the first time an Italian football team had organised an event like it at an NBA match and at an arena like the Barclays Center. Juve’s black and white joined that of the Nets to allow the American fans to enjoy a unique experience. Throughout the evening, the Brooklyn venue, usually draped in black and white, became truly Bianconero, with a make-over Juventus style, from the pre-game entertainment to the action itself, both on the screens outside the Barclays Center and on the LED displays on the sidelines.
The Juventus presence was not only apparent through the club colours and brand, but also through the appearance of Brand Ambassador David Trezeguet, the mascot Jay and the trophies.
Catch up on that night below …
