14 August 2024
Juventus officially announces the partnership with PRIME, the groundbreaking hydration beverage created by Logan Paul and KSI.
From now, PRIME will be the official sports drink of Juventus, blending the worlds of sports, entertainment, and innovative hydration solutions.
As a leader in the beverage industry, PRIME provides athletes and consumers alike with superior hydration. Over the past two years, PRIME has quickly become synonymous with quality, performance, and cutting-edge nutrition. This partnership with Juventus, with our history of excellence and a commitment to peak performance, represents a significant milestone in PRIME's mission to redefine sports hydration.
Through this partnership, PRIME will support Juventus players with advanced hydration solutions designed to optimize their performance on and off the field. In addition, PRIME will collaborate with Juventus to engage fans around the world, creating unique experiences and exclusive content that highlight the synergy between top-tier football and elite hydration.
«Juventus is extremely proud to build this collaboration with Prime which is further evidence of the attractiveness of Juventus to the younger generation - said Francesco Calvo, Juventus Managing Director Revenue & Institutional Relations. “Together, we look forward to providing all football fans with amazing activations and content that will support Prime in strengthening its brand worldwide and reach new markets»
«PRIME has come so far over the last few years and we are constantly working to become better and better with every partnership - said PRIME co-founders Logan Paul and KSI - We couldn’t be more thankful to Juventus for joining us in our quest to become the number one source of fuel and hydration for athletes of all levels. We look forward to cheering them on for many seasons to come»
